MALKO is thrilled to introduce “#CallToAction2018” – Giulia Bardelli
MALKO is thrilled to introduce “#CallToAction2018”, a project designed to raise awareness concerning the plastic pollution problem.
Art and design can be a medium to share a positive message for a better future.
For such reason MALKO selected 6 designers and artists asking to represent what does “Less is future” mean to them. Week by week, each participant’s practice will be introduced together with his/her project outcome.
Today we start with the contribution n°1 designed by MALKO’s graphic designer and communication manager Giulia Bardelli.
Giulia Bardelli is a graphic and digital designer from Italy based in the Netherlands. Over the years she developed a strong focus on the relationship between the body and the media, particularly the digital ones. This inclination led her to assume a critical stance on topics of social relevance in the post-digital age, and to dig into the possibilities emerging at the intersection of graphic design and programming. From a methodological viewpoint, her approach is characterised by a growing level of automatisation during both research and production phase.
Besides this, she is MALKO’s graphic designer and communication manager.
Her call to action’s visual interpretation relies on a purely typographical approach based on subtraction. Starting from the main sentence “less is future”, specific letters’ parts have been removed. The result is a composition which plays with the boundaries between the concept of readability and ornament.
Stay tuned and follow MALKO #CallToAction2018 on our social!